My name is Jackson Zechnich. I am a graphic designer from Portland, Oregon, living in Bellingham, Washington. I am a senior in the Western Washington University Design program, and a member of the 2021 BFA cohort. Throughout my education, design has become my framework to understand and improve the world around me.In my work, I aim to create moving and impactful work through storytelling and emotion. I am most inspired by zine culture, quirky typography, and analog methods and experimentation. Outside of my design work, you can find me listening to music, playing drums, or mountain biking. I find that time outdoors or listening to a new album feeds my inspiration and creativity for my projects.
CHECK OUT MY WORK
TYRO & WILDFORTH
This summer, a handful of BFA students decided to take on a remote freelance design sprint called “TYRO”. I had the opportunity to work with a yarn and retro clothing store named, Wear on Earth, to create a new branding system, logo, website, and social media graphics. I worked closely with Elva, the business owner, to create her assets in a 3 week timeline. As the fall quarter started, I had an opportunity to work with Wildforth, a branding agency located in Seattle, Wa. Wildforth is owned by Kerry Franz and Kenna Smith and was recently started in 2019.
This fall, during my Wildforth internship, I worked on website and illustration development for a cannoli company in Seattle, named Kelly Cannoli. One of my favorite parts of my internship was working to develop the home page for the Kelly Cannoli website. Previously, I had not worked on web development for many projects, so this project challenged me to push my web design skills and experiment with new styles. It was rewarding to push my iterative process with help from Kerry and Kenna - and to see the project transition from basic wireframes to a full render.
One of my favorite parts was working with the typography and button style to communicate the client’s New York origins and the brand’s unabashed personality. It was a really cool opportunity to take part in creating this online storefront - something that will end up being the first contact point for many customers. Looking back on this project, I gained a lot of confidence in the ability to take a project that is not in my wheelhouse and turn it into something I am passionate and excited about.
I would like to thank Kerry and Kenna from Wildforth, who took the time every week to mentor me, and welcome me to part of their team. I am grateful to have had this opportunity, especially in the odd times that covid presented. I am excited to see Wildforth continue growing and creating impactful work.
Additionally, I would like to say thank you to all of the people that helped me through my internship experiences. I relied on my classmates, friends, family, professors, and mentors. Without them, I would not have succeeded.
I would also like to extend a special thank you to Elva from Wear on Earth who took a chance on me and invested time and money to create a new branding system for her business.
I cannot express how grateful I am for these opportunities. Thank you to everyone who was part of my summer and fall internship experiences.